Supreme reaching a cult-like following and the status of one of the most expensive brands in the world is no accident. Moreover, following the partnership struck with the luxury giant LVMH, Supreme has become a label more expensive than many labels operating in both luxury and streetwear markets.įor example, Supreme’s Louis Vuitton teddy bear at $110,000 and Supreme Louis Vuitton trunk at $125,000 are two of the most expensive supreme items in their respective categories. In this article, I’ll introduce you to the brand’s history and heritage and unveil four secret strategies it uses to create brand image and demand.įrom a small skateboarding label to a billion-dollar streetwear company in 2022, Supreme is indeed one of the world’s most expensive brands. ‘Why is Supreme is so expensive?’ is one of the most asked questions in the world of fashion right now.īut, to understand how Supreme has reached such a high price tag and popularity, we must go beyond the Reddit rumor mill.
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